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Published November 20, 2018

Large format printing-ever heard of it? How is it different from regular printing? Who uses it?

Today we’ll take you through the basics of large format printing so you can start using it like a pro. Take a look at the stage below:

Image via The Print Path

Do you see the stage backdrop? How do you think that was printed? Obviously, a regular printer can’t give you such a large print. You would have to print several individual sheets and then attach them together, which won’t look attractive. In such cases, what you need is a large format printing option.

What is large format printing?

Large format printing (also known as wide format printing) is commonly used in advertising, as well as in events like trade shows and exhibitions. The main feature of this type of printing is that it carries a maximum roll width of up to 100 inches, so you have a bigger area for your design. Grand format or super wide printers feature a capacity of over 100 inches wide.

Marketers use this type of printing to make various indoor and outdoor marketing and event-related products, such as:

  • Banners
  • Posters
  • Standees
  • Backdrops
  • POP displays
  • Wallpapers
  • Murals
  • Signage
  • Vehicle graphics
  • Billboards ads

And much more!

   

     Image via Ace Advertising Signs                             Image via Pixel VJ

These materials have an immediate impact on viewers, thanks to their size! You can use them to your advantage, to effectively market your products to the target audience.

what is the printing process?

No matter how graphic-heavy your visuals are, a large format printer can deliver fantastic results. Let’s take a look at the printing process:

  1. The desired paper stock or other media, such as canvas, metabolized plastic or cloth, is fed into the large format printer.
  2. The pigment ink is applied onto the paper directly. Sometimes UV inks are used, which are duller in colour but don’t fade outdoors.
  3. The rolls of prints are fed incrementally into the printer to produce large-sized prints.

Image via Pinterest

In short, the process is quite similar to regular printing. What differs is the machine and the inks! Once the above process is complete, you can mount the prints onto boards or display stands for use. To make adhesive wall décor, you need to print the designs on sticker paper, which you have peel off before application. You can also produce vinyl or canvas banners using this type of printing.

Large format printing is bound to make a fantastic impact on your events and marketing campaigns. For a full list of our large format printing products, contact us!

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