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Published June 18, 2020

Advertisements are everywhere; according to research, we are currently exposed to about 362 ads per day on an average. However, only about 3% of these ads make an impression! That means, out of 362, only 12 ads manage to engage viewers.

It is thus extremely crucial to stand out of the crowd if you want to engage with your target audience. If you design print ads for your business, you have to ensure that they’re really unique and eye-catching. Only then do they stand a chance to be one of the coveted 12.

Here’s a step-by-step guide to making a fantastic print ad:

Brainstorm ideas

The first step to any great creative design is brainstorming. Ascertain the message you want to communicate. Gather all your ideas. Look at award-winning ads for inspiration. Ask other people in your team for their thoughts too.

Decide the layout

The ad layout needs to be clutter-free. Don’t crowd a lot of copy with visuals. Stick to a single central image and minimal copy that drives the message home. Also, your images and text should complement one another. Choosing a clear typeface, using reverse type, or overprinting helps in enhancing the layout.

Image via Villa Park

Image via Elisa Rajwani

Generate the graphics

Graphics can make or break a print ad. Choose your graphic elements wisely to interest the readers. You can go for illustrations, photographs, or a combination of both to create eye-catching visuals for your ad. Instead of opting for plain stock photos, try to come up with visuals that haven’t been seen before.

Image via Estellaxian

Image via Graphic Design Junction

Image via Graphic Design Junction

Write the copy

Your headline should be attention-grabbing. Choose a creative, innovative headline that delivers the message in a crisp fashion. Then write the ad copy. Again, keep in mind that people have minimal attention spans; you need to get your message across before they lose interest. Your ad headline and copy must complement the graphics.

Image via Turchette

Image via Vinyhalim

Image via Krovblit

Image via Canva

This guide should help you create effective print ads to make a great impression on your target audience. If you need professional-quality print advertisements that build brand awareness and promote conversions, contact us!

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