Planning an Annual Sales Meeting? Read This!

Planning a sales meeting for the first time? Planned one earlier but it didn’t go as you envisioned? Either way, we’ve got some lessons that we learnt over the years while planning several events for our clients. In this article, we have put those learnings together so you can make your next annual sales kickoff meet your best one yet. Read on!

Pick a motivating theme

You want to energise your team so they can be all pumped up for the upcoming year. This should reflect in your event theme. Instead of going for a cheesy idea, how about celebrating their achievements with a Superhero theme, or encouraging them to stay focused with a Sports theme to ‘keep an eye on the ball’?

Image via The Celebration Society 

Set goals and discuss strategies

No annual sales meeting can be complete without setting next year’s goals and addressing the approach. Work on answering the following questions:

  • What is the company’ expectation for the sales team this year?
  • What strategies are set to meet the goals for the year?
  • What is the individual/team accountability plan?

The answers to these questions will loosely frame your discussion during the annual meet.

Image via Sales-I

Schedule training and networking sessions

Your whole sales team is at one place; it’s an excellent opportunity to schedule information sessions revolving around new products or services, current industry trends, corporate communications and competitor info. You can also break the crowd into smaller working teams so they can informally coach each other, exchange best practices, share what they’re observing in the marketplace.

Image via Real Colors

Entertain them

Talks from motivational speakers are good, but you can’t have just one-sided speeches when you want actually to educate or train your folks. Think of interactive elements–props at tables, videos of the team, activities that engage all the senses for maximum engagement. You can also arrange for a few team building games that bring out the competitive spirit.

Image via Small World Experience

The annual sales meet shouldn’t just be another event that people attend and forget. It should leave an impact on your team and send them home with something to remember all year long. Here are some more tips to drive the message home:

  • Take inputs from the employees. Send out a survey asking about their challenges and what they’d like to learn.
  • Instead of speeches from the CEO or motivational speakers, ask your company’s top performers to present their success stories.
  • Don’t try to fit a whole day’s worth of training within a 2-hour slot. You can conduct a separate training workshop or share the training material virtually.
  • Add a Q&A session at the end of the event, so employees go home without any doubts in their mind regarding the next year’s plan.

Looking for an event agency to plan and execute an annual sales meeting for your organisation? Contact us!

Become a Pro at Designing Effective Print Advertisements!

Advertisements are everywhere; according to research, we are currently exposed to about 362 ads per day on an average. However, only about 3% of these ads make an impression! That means, out of 362, only 12 ads manage to engage viewers.

It is thus extremely crucial to stand out of the crowd if you want to engage with your target audience. If you design print ads for your business, you have to ensure that they’re really unique and eye-catching. Only then do they stand a chance to be one of the coveted 12.

Here’s a step-by-step guide to making a fantastic print ad:

Brainstorm ideas

The first step to any great creative design is brainstorming. Ascertain the message you want to communicate. Gather all your ideas. Look at award-winning ads for inspiration. Ask other people in your team for their thoughts too.

Decide the layout

The ad layout needs to be clutter-free. Don’t crowd a lot of copy with visuals. Stick to a single central image and minimal copy that drives the message home. Also, your images and text should complement one another. Choosing a clear typeface, using reverse type, or overprinting helps in enhancing the layout.

     Image via Villa Park

Image via Elisa Rajwani

Generate the graphics

Graphics can make or break a print ad. Choose your graphic elements wisely to interest the readers. You can go for illustrations, photographs, or a combination of both to create eye-catching visuals for your ad. Instead of opting for plain stock photos, try to come up with visuals that haven’t been seen before.

Image via Estellaxian

       Image via Graphic Design Junction

       Image via Graphic Design Junction

Write the copy

Your headline should be attention-grabbing. Choose a creative, innovative headline that delivers the message in a crisp fashion. Then write the ad copy. Again, keep in mind that people have minimal attention spans; you need to get your message across before they lose interest. Your ad headline and copy must complement the graphics.

Image via Turchette

Image via Vinyhalim

 

Image via Krovblit

Image via Canva

This guide should help you create effective print ads to make a great impression on your target audience. If you need professional-quality print advertisements that build brand awareness and promote conversions, contact us!

Brand Activation: Things That You Really Need to Know

Brand activation – you may have heard this term often in marketing circles. What exactly does brand activation mean? Do you need to plan an event for this? How exactly will it help with your business? Let’s get to decoding brand activation.

What does brand activation mean?

Think of a brand as a living being. When you first start your business, nobody knows about your brand, so it’s sort of inactive. You need to ‘activate’ it to bring it to life. And by activate, we mean, get the word out, get people to know what your products are for, and hopefully get a few new customers.

Brand activation is this process of driving consumer action via engaging brand experiences.

The need for brand activation

Some brand managers decide to embark on the advertising route for brand or product awareness. But think about it: if you came across an ad about a new product, do you actually pay close attention? Most people may skim over a print advertisement, skip a YouTube ad, and ignore a billboard. So how do you grab their attention and tell them about your brand?

The need to go beyond advertising brings us to the concept of brand activation events. These events help your target audience touch, feel, sample or try out the product, so they have first-hand experience. That’s why brand activation is also sometimes referred to as “experiential marketing.” It is a type of marketing that’s based on user “experience.”

Types of brand activation campaigns

There are three major types of campaigns that you can consider:

Product sampling: By sharing samples to the target audience, businesses not only promote their products but also gather valuable feedback. Let’s take the example of Red Bull’s sampling strategy. The energy drink company distributed cans of Red Bull at call centres (where employees worked in night shifts) and events (where volunteers had to stand for long hours). Putting their product in potential consumers’ hands worked perfectly with their brand activation strategy.

Image via AustinHuffman

Experiential marketing: Focussing more on consumer experiences through the senses of touch, sight, smell, etc. helps achieve the goal of brand activation. A great example of experiential marketing is how TV shopping channel Homeshop 18 offered a virtual, mobile-based shopping experience at the Delhi Airport. Passengers interacted with a virtual wall and purchased products using their mobile phones, by scanning QR codes on their mobile phones.

In-store activation: Grabbing the attention of potential customers at the store–when they’re already in a purchasing mindset–can drive fantastic results for your brand. Many brands set up a stall in a large mall or shopping centre, with games, virtual reality experiences, photo ops, etc. to boost awareness and engagement, in an interactive fashion.

So now that you know what brand activation means and why it’s important, what are you waiting for? Get in touch with us to launch your campaign today!

Four Types of Motivational Films That are Perfect for Your Business

You’re probably already aware that films can be potent tools for boosting any marketing or branding effort. You might have even made a few promotional clips or explainer videos showing product benefits. However, have you ever considered motivational films to engage with your customers, clients or employees?

Motivational films have the power to establish an emotional connection with people. By invoking positive emotions, they can stay for long in the memory of your viewers, bringing forth a better, more real relationship. That’s why a motivational video has a stronger impact than a product commercial or explainer video.

So what type of motivational films can you create for maximum engagement? We’ve got some ideas to help you get started:

Customer testimonials

These aren’t just videos showing a customer talk about your product or service. The footage should display how your brand helped users solve a problem at hand. You can also underline how it made a difference in their life, which will lend the inspiring/motivating angle to your visual story. Their verdict will give your offerings more credibility than, say, video commercials.

CEO speech

Another type of motivational film that can leave a lasting impact on customers as well as your salesforce is a CEO speech. A true leader can inspire action through his/her mere words. Use good footage of this leadership-driven inspiration and share it in the form of a motivational film to influence responses.

Product concept

This film shows the backstory behind how your product or service was conceptualised. You can display the need for the product in the target market, and visually explain how the idea emerged. Demonstrating how your team worked tirelessly to bring that idea to life will inspire your customers and nudge them towards making a purchase.

Brand story

This is a great film to show both customers as well as employees. Your brand story can be crafted in the form of an “About us” style to introduce the viewers to what your business is all about. Or it can contain “behind-the-scenes” footage to show the men (and women!) behind the curtain.

When blended with a great song, visuals can have a stronger impact the viewers. Using inspiring songs make your motivational films even more powerful.

Motivational films have the power to strike a chord with viewers. It’s time to leverage this power and use it to win the hearts of your customers and employees!

Want memorable motivational films for your brand? Contact us!

What is Large Format Printing & How Does it Work?

Large format printing-ever heard of it? How is it different from regular printing? Who uses it?

Today we’ll take you through the basics of large format printing so you can start using it like a pro. Take a look at the stage below:

Image via The Print Path

Do you see the stage backdrop? How do you think that was printed? Obviously, a regular printer can’t give you such a large print. You would have to print several individual sheets and then attach them together, which won’t look attractive. In such cases, what you need is a large format printing option.

What is large format printing?

Large format printing (also known as wide format printing) is commonly used in advertising, as well as in events like trade shows and exhibitions. The main feature of this type of printing is that it carries a maximum roll width of up to 100 inches, so you have a bigger area for your design. Grand format or super wide printers feature a capacity of over 100 inches wide.

Marketers use this type of printing to make various indoor and outdoor marketing and event-related products, such as:

  • Banners
  • Posters
  • Standees
  • Backdrops
  • POP displays
  • Wallpapers
  • Murals
  • Signage
  • Vehicle graphics
  • Billboards ads

And much more!

   

     Image via Ace Advertising Signs                             Image via Pixel VJ

These materials have an immediate impact on viewers, thanks to their size! You can use them to your advantage, to effectively market your products to the target audience.

what is the printing process?

No matter how graphic-heavy your visuals are, a large format printer can deliver fantastic results. Let’s take a look at the printing process:

  1. The desired paper stock or other media, such as canvas, metabolized plastic or cloth, is fed into the large format printer.
  2. The pigment ink is applied onto the paper directly. Sometimes UV inks are used, which are duller in colour but don’t fade outdoors.
  3. The rolls of prints are fed incrementally into the printer to produce large-sized prints.

Image via Pinterest

In short, the process is quite similar to regular printing. What differs is the machine and the inks! Once the above process is complete, you can mount the prints onto boards or display stands for use. To make adhesive wall décor, you need to print the designs on sticker paper, which you have peel off before application. You can also produce vinyl or canvas banners using this type of printing.

Large format printing is bound to make a fantastic impact on your events and marketing campaigns. For a full list of our large format printing products, contact us!